Quantitative Methods for Business (with Printed Access Card) 11th edition
ISBN:0324651813
ISBN13:9780324651812
Publisher:South-Western College Pub
Authors:Kipp Martin, David R. Anderson, Michael Anderson, David R.(David R. Anderson) Anderson, Dennis J. Sweeney, Dennis J. Sweeney, Thomas A. Williams, Jane Williams, Jane Williams, Jeffrey D. Camm, Jeff D. Camm, R. Kipp Martin
Quantitative Methods for Business (with Printed Access Card) Description
Quantitative Methods for Business (with Printed Access Card) 11 Edition This revision of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows how the decision-maker can apply and interpret data. Written with the non-mathematician in mind, this text is applications-oriented. Its "Problem-Scenario Approach" motivates and helps students understand and apply mathematical concepts and techniques. In addition, the managerial orientation motivates students by using examples that illustrate situations in which quantitative methods are useful in decision making.